Social Media

Social Media Consulting

The exponential growth in the use of the internet has opened a new frontier in the way people interact. The use of this medium not only allows for information to be made public, but in near real time. Traditional ways of communicating to a large public or collecting data regarding an issue involved the use of newspapers, film, television, surveys or radio. These were lacking in the sense that getting feedback took a lot of time.

Using social media sites like blogs, YouTube, Facebook, Twitter, Blinklist, Digg, Del.icio.us, Yelp, and a variety of other options allows information to be sent out and feedback collected almost instantaneously. The internet now makes available a set of tools which give people the opportunity to build social, as well as, business associations, pool information and work in partnerships to complete projects online. Using social media to market products or services is not only a necessity, it provide a new platform for customer support.

Social Media Consulting Services

NeoNexus provides social media consulting services. We will help set your social media strategy, get you setup on Facebook, Twitter, and other social media platforms, and train your people how to both add content as well as gain addition followers.

Social media marketing strategies involve concentrating on producing fun, educational content. It convinces readers to spread the word through their social networks. When the message is passed from one trusted user to the next, it is more believable. Since the message is not coming from a company and does not sound like an advertisement, it becomes more trustworthy. Some advertising resembles preaching, but now, the use of social marketing extends beyond the one-to-one concept to bulk personalization. More and more companies are waking up to the new reality and turning to social media marketing to spread their word. Some conservative estimates predict that advertisers in the U.S. will increase their advertising funds on social media sites by as much as twenty four percent.

This medium of communication is conveniently accessible globally to everyone with internet access. Not only does the use of social media give greater exposure to a brand, transcending all international barriers, it is inexpensive. It is a well known fact that magazine readership has been on the decline for the last few years, whereas the number of people using the net and sharing views continues to grow. Over two hundred million people visit Facebook regularly. This allows multinationals, nationals, and individuals to execute marketing crusades and reach large audiences with minimum costs at break neck speed.

Social Media Writing and Maintenance

If you either don’t have the time or won’t take the time to maintain your own social media, NeoNexus provides social media maintenance services for you. After the social media is setup, we will write content, monitor feedback, increase your followers/likes/fans, and push the content across all the appropriate social media platforms.

An additional benefit of using social media is that the advertiser is able to get immediate feedback from their targeted markets and alter or adjust their message accordingly. Conventional market research which used market surveys and focus groups is limiting. Instead of picking up on what customers want to talk about, those methods are shaped by the inquisitions made. Now if a question is put to the public by a company regarding its product, it is possible to mine millions of opinions in a matter of seconds. It allows marketers to lift trends in public and use the information to adopt their services or products accordingly. Corporations need to realize that these social interactions are going to continue whether they participate or not, so they might as well jump in and use these social sites to find out what their customers are thinking.

Social media, and blogging especially, are highly effective tools that enhance the public awareness and image. Blogs can be used to help pass the word about a company, the services it provides, and products it has to offer. This, in turn, radically increases brand acknowledgment. Furthermore, social media allows company executives to collect feedback candidly from their target market and use it to manage the company and brand reputation more effectively.

Search engine optimization, or SEO, is a major aspect of direct marketing.  Social media has a proven track record of complementing SEO ingenuity. Whereas SEO depends on search engines to send possible target populations to a particular website, social media builds on these spectators by building new venues.

Product catastrophes can be avoided if social media is used. For example, a very big retailer recently replaced its symbolic blue box with a new logo, and the design got harshly critical reviews. The company ended up pulling it back within one week. Later the company president admitted to missing the chance of engaging online with the customers before using the new logo. In 1985, when New Coke was introduced by Coca-Cola, one of the largest mistakes in history of marketing was committed. It took the company three months to realize that the public hated it before going back to the original Coke.  Had Facebook been around back then, the company would have known of the public response from around the globe within two minutes!

By monitoring online social sites it is possible for companies to discover new niches for their product. Take the example of the discovery of a large online society of athletes that was drinking Coke which was flat on purpose. The reason was that it provided the kick of caffeine and sugar for stamina without the cramps which came with the carbonation.

Knowledge of the tools available and their proper use is the essence of successful social media marketing. Businesses today need to be able to touch base with their customers and knowing how to do it successfully is essential. Training to use social media or having a ghost social media campaign will provide a company with the know-how to create and nurture communities and relationships. This will benefit the company in terms of integrity and help financially in the long run. It can result in new partnerships, generate more exposure for the organization, and provide leads that are relevant. And all of these are done while helping to sell the product or service of the company. Also, the costs are much less than it would be if conventional mediums of advertising were used.