Google Adwords

Google Adwords Consulting (Pay Per Click)

Does your Google adwords pay per click campaign make money only for Google? Google is known for being the largest search engine, but how do they make money when searches are free? Google’s first solution to revenue was search engine marketing, better known now as pay-per-click (PPC) campaigns.

Google’s PPC revolutionized the world of web marketing.  Prior to Google, web sites used the same techniques as were used in print campaigns (billboards, newspaper, magazines, etc.)  These print techniques meant that the advertiser paid for the ad at a flat rate, regardless of how many web site visitors were generated, just like a billboard on the side of the road.

If I rent my home, does a tele-marketer have any chance of getting me to refinance by home equity by giving me a call?

None whatsoever.  Some customers of the tele-marketing company PAID money to have a tele-marketers make calls, and some of those calls were made to people who don’t even own a home.  That is shotgun advertising, not targeted advertising, and it is very expensive.

Along comes Google!

Google decided that shotgun advertising was not in the best interest of the customer searching on Google for solutions to problems. On top of that, it is not good for the advertiser paying for everyone to see their ad. To solve that problem, Google invented Pay Per Click.

With Pay Per Click (PPC), while lots of people may SEE the advertisement, the advertiser ONLY gets charged when someone is interested enough in the ad to click on it and go to the advertiser’s web site (hence the term, pay-per-click!).  Your Google ad can be viewed thousands of times, but if it is only clicked on 5 times, then you only get charged for 5 clicks!

I know that Google PPC works for others, but my campaign doesn’t seem to get me leads. All I do is pay Google. Can you help?

Yes, we can!

While it is easy to turn on a Google search engine marketing campaign using Google adwords, it takes a lot more work to make money. Why?  PPC is “marketing”, and the same techniques used by marketing agencies are needed for Google adwords.  For example:

• research the competition in your industry
• test different keywords to see which ones are attracting your target market
• test different ads to see which ones are working better than others
• test different landing pages to see which ones are working better than others
• provide a strong offer and call to action

What is a landing page?

A landing page is the place that your Google ad directs a user when they click.  A huge percentage of Google PPC ads send the visitor that clicks to the company’s main web site.  That is a HUGE mistake.

A company web site serves multiple purposes, such as:

• support for existing customers
• optimized content for search engines
• specials and news that may be relevant to a small percentage of your visitors
• visitors that are warm referrals and typed in your website address after being pre-sold on your services

A Google adwords campaign has ONE purpose: find your target demographic and get them to take action (call you, download a white paper, fill out a form, try free software…whatever).  That is THE only purpose of a PPC campaign, and so your landing page should be designed for THEM and THEM ALONE!  You just paid money to get them, so don’t dilute the message you are sending with other information.

At NeoNexus, we build you a custom landing page for your Google adwords PPC campaign.  After its built, we test it over and over to see if it can be improved. If this is starting to sound like a lot of work, it is!

How often should I monitor my Google adwords campaign and make changes?

At the beginning of a campaign, it should be DAILY. After things begin to show progress, it should be test, measured, and updated weekly.

What? You mean don’t turn it on and let it run for a few months, but constantly update it?!

Exactly. That is the failure point for a large number of Google adwords campaigns. In the Yellow Pages, you get to make changes once per year. In a print magazine, you get to make changes once per issue.  With Google adwords PPC, you get to make changes every 15 minutes. The tools that Google provides allow an advertiser to track all kinds of information that can be used to improve your adwords campaign IF you ever review it.

At NeoNexus, we monitor your campaign and make changes all the time, so that YOU make money, and not just Google.

If I have search engine optimization to get customers naturally, do I need to worry about Google Adwords?

Maybe. A natural listing through search engine optimization is always preferred to getting a sponsored link in a PPC campaign. However, search engine optimization can take many months, while PPC can get you on page 1 in 15 minutes. Both have their place, depending on your business and the competitiveness of your market.

NeoNexus has some customers that only focus on PPC, others than focus on search engine optimization, and some that do both. Our web marketing experts can help determine what your specific need is and which one will work for you. Call us today at (910) 399-7603.

Located in Wilmington, NC and Charleston, WV, we offer professional search engine marketing services for Google Pay Per Click (PPC) campaigns.