The different options include:
Search Engine Optimization (SEO) – If you want a website for a business, it needs to help generate revenue to justify the investment, or you end up wasting your money. When the World Wide Web first began, the primary way to drive traffic to your website was through what is called Search Engine Optimization (SEO). While Search Engine Marketing has become a bigger factor in recent years, SEO is still important.
Google Adwords (PPC) – Does your Google Adwords pay per click campaign make money only for Google? Google is known for being the largest search engine, but how do they make money when searches are free? Google’s first solution to revenue was search engine marketing, better known now as pay-per-click (PPC) campaigns.
Facebook Advertising – The PPC Marketing over at Facebook is really on fire right now. Their program is certainly stealing some of the thunder away from Google Adwords. In many cases, Facebook trumps the ROI for Adwords simply because it’s not as big and everyone isn’t running an ad on there… yet!
Social Media – The exponential growth in the use of the internet has opened a new frontier in the way people interact. The use of this medium not only allows for information to be made public, but in near real time. Traditional ways of communicating to a large public or collecting data regarding an issue involved the use of newspapers, film, television, surveys or radio. These were lacking in the sense that getting feedback took a lot of time.
Web Videos – Web videos are growing like crazy! In the past, videos were primarily used to promote exceptional marketing schemes in entertainment; and most of them cost a LOT to produce. As the Internet has developed new innovations for faster loading, people have been able to watch these web videos with ease. In fact, not only can people watch with ease, they can create and upload their own videos, whether it is informative or just nonsense, without any special equipment.
Content Writing – Finding just the right words to promote your service or product is no easy feat. And in today’s world, where we are inundated with millions of marketing messages, it has become even more challenging. It only takes a few seconds for website visitors to ‘smell’ stale copy; that’s why you need fresh, interesting text that will immediately engage them.
Check out our different sections that discuss how these strategies can help make YOU more money.