The xMarketing Newsletter from NeoNexus
September 18,2007
In This Issue
Company News
Marketing Yourself Better
Tech Tip
Customer Spotlight
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Company News
NeoNexus is working on a new oil and gas industry website for Pierpont Community College. The website will provide a source for oil and gas worker jobs posted by various energy companies in the Appalachian basin…sort of a focused monster.com. During the design, Pierpont asked NeoNexus if we could add a job application form, and as an example, they showed us the Contractor Services website (www.csiofwv.com). Unknown to Pierpont, NeoNexus had previously developed the Contractor Services website, so we were given our own design as and example to use. Its always nice when our biggest competition is our self!
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Marketing Tip
Linking Strategies
Links to your website from other sites are a very easy way to bring additional traffic to your site. Google and other major search engines consider the number of links to your website as an important factor in ranking as well. You must keep in mind, however, that links from popular information hubs will definitely increase your site popularity more than those from lower traffic sites. There are many linking strategies that you can use.
One way to bring traffic to your site by linking is to request reciprocal links. Find complementary websites and request a link to your site in exchange for a link to theirs. Your best results will come from sites that get a similar amount of traffic to your site. For example, in our case, as a software company, a good business that we could exchange links with would be a hardware company. The hardware company cannot provide software solutions, so customers can find a link to our site from theirs.
Another way to link to your site from other sites is to write articles for others to use in their newsletters. You can dramatically increase your visibility when you write articles in your area of expertise and distribute them to editors as free content for their email newsletters and websites. Just ask that a link to your website and a one line description of what you offer be included in the article.
You may submit your site to industry sites and specialized directories as well. Some directories are focused on a particular industry. There are also trade associations that feature member sites. If you belong to a particular industry or association ask for a link. Even if you have to pay a small fee for a link, it may help boost your traffic and Google ranking. For example, if your company is a photography business and you belong to a wedding association, ask them to link your site from theirs. This is a very easy way to generate traffic.
These are just a few of the linking strateges that you can use to boost traffic to your site. So get out there and get to linking in!
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Tech Tip
For all of you sales people out there, check out www.37signals.com. One of their products is Highrise, which is web based customer relationship management software (CRM). All the sales people can access it from anywhere, it is simple to use, and you don’t have to worry about backups. Start managing your sales leads like a professional, starting at $24.95 a month.
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Customer Spotlight
Maine Sport Outfitters has been holding several races in the Mid Coast Maine for many years. NeoNexus created a website for the company that allows race participants to apply online. During the course of the race season, the site is a hub of info for over 500 athletes. They can get all the info for the races, sign up for emails, link to online registration and come back for results later. It had some serious traffic during the triathlon – over 1000 hits/day the two days after the race from people getting results. You can check out the site at www.mainesportraces.com.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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