The xMarketing Newsletter from NeoNexus
December 11,2007
In This Issue
Company News
Marketing Tip
Tech Tip
Customer Spotlight
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Company News
President of NeoNexus, Kent Milholland, left the balmy beach climate for 8 inches of snow in Indianapolis to do environmental software training last week…. now this definitely shows he is willing to do anything to please a customer,even if he had to scrape off the snow with a piece of paper! While in Indianapolis, he trained 7 people in person and two attended remotely by web meeting, so costs were reduced.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Marketing Tip
Target Market
The most successful small businesses know that only a limited number of people will buy their products or services. These companies become successful because they target the group of people that will buy their products and services and focus their marketing dollars towards them. There are many important points to remember when marketing to your target market.
-stay alert to trends that could impact your target market, product, or promotion strategy
-collect competitor’s ads and literature; study their information about strategy, products, features and benefits
-ask clients why they hired you and have them give you suggestions for improvements
-join an email list related to your profession
-subscribe to an internet newsgroup that serves your target market
-read market research studies about your profession, industry, product and target market groups
These are just a few tips that you can keep in mind when marketing towards your target market. As long as you focus your advertising and marketing dollars towards the groups that are purchasing your products and services, your business can be successful!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Tech Tip- Supplied by Category Five Networks
Search Engine Tips
Search engines have gotten so good that they offer enormously useful syntax for more specific results. I’ll point these out from time to time, but here are the top three most useful Google search modifiers that use a colon:
site:URL and search term. As in, site:www.categoryfivenetworks.com “wireless router.” To also point out, this modifier is even stronger if you drop the www. You can also drop the domain name entirely and search, for example, only .gov sites.
define:word. This brings up definitions, related phrases, and offers to translate the word.
filetype:file extension and search term. It may be obvious, but this lets you search for files with a certain extension, such as PPT for a PowerPoint presentation on your topic.
These are just a few of the great things you can do with the Google search engine. These will help sort through the clutter. If you know you found something on a site, just search it with the colon syntax and off you go! No more sifting through a large website just to find the tiny bit of information you were looking for!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Customer Spotlight
Contractor Services is an oil and gas driller and environmental construction contractor. CSi wanted a complete redesign of their website. NeoNexus integrated a blog so they could post their own news, added TONS of flash to showcase their large photo collection, and added a special touch with the “A Day in the Life of” story at the bottom of the home page. If you want to learn how to personalize a website for your web customers, this is it. You can check out the site at www.csiofwv.com.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
0 
3 
2
Join our Google +1 Circle!
