The xMarketing Newsletter from NeoNexus
November 27,2007
In This Issue
Company News
Marketing Tip
Tech Tip
Customer Spotlight
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Company News
SEO Webinar
NeoNexus will be hosting an online SEO seminar December 10,2007 from 6pm-8pm. Some of what you will hear includes: the top 3 things that helps improve your SEO ranking, the truth about meta tags, “Black Hat SEO” techniques that, while once legendary, Google and Yahoo now identify and actually PENALIZE you for using on your website, and free and low cost tools for you to start using the MINUTE you get out of the webinar. The first 10 subscribers will get an online review of their website during the webinar, absolutely free! The cost is only $39.00 and you can register at www.webinexus.com.
The last webinar was a huge success! Below is a testimony from a webinar attendee:
“Thank you Kent for the FABULOUS webinar presentation. Being in the industry, I thought I knew a fair amount about SEO. After attending your Webinar I realized I didn’t know as much as I needed to know. (I guess that’s why YOU are the expert!) Within the first 15 minutes I felt I had received a full return on my investment. Thank you for sharing your vast knowledge, answering individual questions beyond the time frame established, and for helping small businesses get the most out of their web sites!It’s easy to recommend this presentation to all my customers; and you can be sure I will!”
Susan Kadar
Friendly Computers
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Marketing Tip
Marketing on a Budget
Small businesses as well as start up businesses usually do not have the money and resources needed to launch huge advertising projects. The bad thing about this is that these are the companies who want to advertise the most to get their name out there! Advertising is extremely expensive, however, there are non-advertising approaches to promotion. Generally, they require less money to implement and are much more effective in growing business. The only catch is that they require time and creativity.
The first solution is coupons. You don’t necessarily have to distribute coupons in print advertising or direct mail pieces. Coupons can be handed out at street corners, trade shows, or just about any where else.Coupons are quick to design and print because their selling point is price, not image.
Contests are another solution to marketing on a budget. People LOVE contests. If you choose to implement a contest, be sure to make it fun, silly, and talk it up! If your contest is wacky enough, you may even get free media coverage.
Gifts are another source of cheap marketing. People love to receive things for free, no matter what it is! Tests have shown people will even pay a premium price for a more expensive item to get something for free. It isn’t unheard of to see a free color printer with purchase of desktop computer. This tactic can be used in any business.
You can also gain free advertising by hosting events. Hosting events such as wine tastings,or charity fundraisers are great ways to introduce people to your business or remain in contact with current customers. It will create a feeling of excitement and get people more involved in your business.
As you can see, there are numerous way to market your business without spending a dollar! Just use your creativity, think outside the box, and you can be successful in your marketing endeavor!
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Tech Tip- Supplied by Category 5 Networks
Maximize Your Computer and Website Login’s Security
Most PCs and lots of personal data, such as bank records and Web mail access, are guarded only by a username and password. Usernames are fairly easy to guess and often pre-filled in, so you need to make sure your passwords are strong-not easily guessed or cracked by “dictionary” attacks that throw millions of letter combinations at the dialog. Many of the most widespread Internet worms have built-in dictionaries of common passwords, and once they are running on your system, they can attack your computer and others on your network.
· Don’t use any part of your username, full name, address, birth date, and so on. This data is readily available to intruders.
· Don’t use English or even foreign words.
· Make sure your password is at least eight characters long. The longer the password, the better.
· Use different kinds of characters in your password. At the very least, your password should contain uppercase letters, lowercase letters, and numbers. If you’re comfortable with non-alphanumeric symbols (such as #@!&) or extended ASCII characters (which you can access by holding down Alt and typing on the number pad), use them.
· Change passwords every month to six weeks.
· Don’t write your passwords on a sticky note and post it on your monitor.
· If you need to keep a repository of passwords, use a utility like RoboForm Pro (www.roboform.com) that keeps an encrypted list of all your passwords under a single master password. These programs can also generate strong passwords to your specifications.
· Don’t recycle old passwords or use the same one for several different applications.
· Use a word you know, but substitute punctuation and numbers for letters. For example, coffee could become C0FF33 and Indiana_Jones could become 1nd1@n@_j0n3s
· Use a passphrase-a group of words, as opposed to a single word. If you’re a Beach Boys fan, “It’s not a big motorcycle, just a groovy little motorbike” might be a good passphrase.
Note that not every security system lets you use passwords this long, or even ones that have embedded spaces. Some e-commerce sites, for example, will allow you only 8 to 12-character alphanumeric passwords.
Category 5 Networks
http://www.categoryfivenetworks.com/
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Customer Spotlight
NeoNexus recently completed a website for the Wilmington Professional Group, a free networking group located in Wilmington, NC. WPG is open to everyone and provides a relaxed atmosphere in which to share referrals and meet other business owners. NeoNexus created the site to help members stay in touch, find out when the monthly meeting is, and provide an easy way for businesses to access contact info of the business owners they meet. You can check out the site at www.wilmingtonprofessionalgroup.com.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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