The xMarketing Newsletter from NeoNexus
November 14,2007
In This Issue
Company News
Marketing Tip
Tech Tip
Customer Spotlight
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Company News
Google Changes Rules!
On October 24, Google changed its rules for page ranking. Some sites saw a down-grade in page ranking, others were not affected.Google has been quiet about the why, but industry experts think that its due to page link. Page rank is the score calaculation based on the number of websites that link to your page and page ranking of those sites. It is not a measure of traffic, while it has value, it is somewhat unclear. Search Engine Marketing (SEO) consists of many vaiables, one of which is links. Page rank is Google’s way of calculating those links. To see page rank of any website, install Google tool bar. If you have any questions about page rank or Google tool bar, contact Kim at kim@wp.proj.
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Marketing Tip
Unique Selling Propositions
With the number of businesses today, it is important to distinguish your company from all the rest. How do you differentiate your business from the others? Well, the best way, is to create a unique selling proposition or USP.
A USP is the distinct and appealing idea that sets you and your business favorably apart from all your competitors. The possibilities for building a USP are unlimited, however, it is best to adopt a USP that addresses an apparent void in the marketplace that you can honestly fill.
Your USP is the force that drives your business and success. It can also be used as a branding tool. The ultimate goal of your USP and marketing is to have people say to you….”I have heard of you! You are that company who….”
A great example of a USP is Domino’s,”Pizza delivered in 30 minutes or it’s free!” This USP caught on and took Domino’s so far, it became a billion dollar company.
Your USP needs to be so compelling, that it can be used as a headline that sells your service or product. Integrate your USP in ALL marketing materials, such as your marketing and sales, business cards, letterhead, sales pitch, website and Internet marketing.
Be bold when developing your USP, but be careful to ensure that you can deliver! Your USP should have promises and guarantees that capture your audience’s attention and compels them to respond to you.
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Tech Tip- Supplied by Category 5 Networks
Keeping Your Hard Drive In Shape
1. Remove clutter and old programs
Start this “purge process” by taking a look at the short-cut icons on your desktop. Because it takes time for your PC to find these icons when it boots up, delete them or turn them off with a swift right click if you don’t need easy access to them.
Next, if you don’t need all those individual files, pictures and MP3s on your desktop, start categorizing them into folders. This is also a good time to go through the contents of folders you have already created and delete any duplicate files or those you no longer use. Microsoft® Windows® XP comes with already-labeled folders such as “My Documents,” “My Photos” and “My Music” to help organize your files accordingly-and eliminate the clutter on your PC’s desktop.
Lastly, if you’ve never used a particular software program that came with your PC or haven’t used it in over a year, consider getting rid of it. To delete a software program:
-Click Start, and point to Settings.
-Point to Control Panel, and double-click Add/Remove Programs.
-Click the software program you want to delete.
-Click the Change/Remove button, and follow the instructions on the screen to start the removal process.
Alternatively, you can use the “Uninstall” feature that comes with the software program you’d like to delete. However you choose to remove the program, empty your PC’s Recycle Bin after the removal has taken place.
2. Clear out the cache
Every time you visit a new website, content is automatically stored in your “Temporary Internet files” folder, otherwise known as a cache. These files slow down hard drive speed by taking up valuable storage space. The “Tools” function provided by Microsoft® Internet Explorer allows you to delete these files. To clear out the cache in Internet Explorer:
-Click Tools and then Internet Options.
-Under Temporary Internet files, click Delete Files.
3. Clean up even more
Disk Cleanup, a handy tool that comes with Windows® XP, allows you to easily sort through and delete unused and temporary files, freeing space on your hard drive and speeding up its operation. To access Disk Cleanup:
-Click Start, and point to Programs.
-Point to Accessories and then to System Tools.
-Click Disk Cleanup.
-Choose the drive you want to scan from the drop-down menu, and click OK.
-Wait while Disk Cleanup calculates how much space is available for cleanup. This step may take a few minutes.
-Click the “Disk Cleanup” tab and then the checkbox(es) next to the type(s) of files you want to delete.
-Click OK to start the cleanup process. Depending on the amount of files you want to delete, this may take several minutes.
4. Defrag your hard drive
As you work on your PC, it stores your data in bits and pieces on its hard drive, wherever there is space. Imagine various chapters of a book being deposited in different places throughout your home. When you open a certain file, your PC runs around gathering all these “chapters” (creating the whirring sound you may have heard).
Enter Disk Defragmenter, another powerful utility included in Windows® XP. Reorganizing that scattered data on your hard drive, Disk Defragmenter also moves the files you use most to the beginning of your hard drive, so they load faster and your PC runs more efficiently. To access Disk Defragmenter:
-Click Start, and point to Programs.
-Point to Accessories and then to System Tools.
-Click Disk Defragmenter.
-Once Disk Defragmenter tool appears, click the “Analyze” button, which will show you how much time you’ll need for defragging. Depending on the amount of files on your hard drive, this step may take a few hours.
-After the defrag tool analyzes your hard drive, follow the instructions on the screen to start the defrag process.
Disk Defragmenter’s bottom frame displays its progress, and you can interrupt or temporarily discontinue it by clicking on “Stop” or “Pause.” While you can use your PC while defragging, the process slows down other applications, so you’re best off utilizing
Disk Defragmenter when you don’t need to work on your PC, like when you go to bed.
Note that your PC’s hard drive must have at least 15% free space for Disk Defragmenter to completely and adequately defrag it. If your hard drive has less than 15% free space, Disk Defragmenter will only partially defrag it. To increase your hard drive’s free space, delete even more files that you don’t use or move your files to another drive or device such as the HP 300GB Personal Media Drive.
If you organize and clean up your PC’s hard drive as described, it will be the well-oiled machine it should be-and remain healthy and run smoothly for years to come!
Source: HP.com http://h71036.www7.hp.com/hho/cache/392299-0-0-225-121.html
Category 5 Networks
http://www.categoryfivenetworks.com/
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Customer Spotlight
NeoNexus just completed a website for Drift and Dream, located in Wilmington, NC. Drift and Dream offers services in floatation, infra red sauna, hemisphere balancing and five massage techniques. Drift and Dream is one of only two facilities in North Carolina that offers floatation. Imagine floating in 10 inches of Epsom salt saturated water that allows you to remain buoyant effortlessly. This is the only time your body is totally supported and there is little for the brain to do, creating the most relaxed atmosphere and stress reliever! Check out the site at www.driftanddream.com
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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