The xMarketing Newsletter from NeoNexus
November 6,2007
In This Issue
Company News
Marketing Tip
Tech Tip
Customer Spotlight
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Company News
NeoNexus recently completed a website for the Disabled American Veterans Auxiliary, NC chapter free of charge. DAVA is a non profit organization founded in 1922 by women who saw a need for assistance to the families, widows, and orphans of disabled veterans, as well as the disabled veterans themselves. Because the organization is non profit, they did not have the funds to purchase a website. NeoNexus saw the value of the organization, and donated the website free of charge, to assist in getting the word out about the Auxiliary, and provide a way for members to stay in touch and receive information. You can check out the site at davanc.org. The following testimonial is from Renee Jones, State Adjutant for the DAVA,
“Wanted to share the web site that Kent built for the Disabled American Veterans Auxiliary (www.davanc.org) We are very thankful he could make this happen. Kim and Louise took my scattered thoughts and made them into something wonderful! WHALE DONE!!!
R. Renee Jones”
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Marketing Tip
Press Releases
One of the most inexpensive and best ways to get free publicity is to write a press release. Publicity generated by press releases is free and the coverage is often much more extensive than anything you could have hoped to say in an ad. There are some guidelines to go by when you are writing a press release.
First off, decide why you are writing the press release and determine the focus. You must have something that is truly news-worthy, or editors won’t even take a second look at it. A press release is honestly all about story telling. You want to grab the attention of the media and tell them a wonderful story. Your headline should be a synopsis of the press release. Grab the attention of the editors immediately!
You should be spontaneous and enthusiastic when telling your story. People love to read things that are not boring, that include humor and that makes them relate to you.
Be very specific with details. This gives them a clearer picture of what happened. Timing is everything! You should always be on the lookout for national trends. If your company ever does activity that corresponds with national trends, write a press release about it. There is a much higher chance of your news being chosen to publish if there are other things nationally corresponding with you and your story.
Keep press releases short and to the point. Editors do not have all the time in the world to read every press release that comes in so you need to get them the facts quickly and accurately! Grab their attention! Also be sure to write in short sentences, so a 6th grader would be able to read your story and understand it. You have to remember that the editors who read your press release probably do not know your business. You must write it in vocabulary they understand so there will be a higher chance of them wanting to publish your story.
Quotes are also valuable to use in press releases. This makes it easier for the editor to write the story. Sometimes, they may just use the quotes from the press release if they do not have time to interview the contacts for the article.
Make sure to include contact info in your press release at the bottom. Include mailing address, email, phone number and fax so they have every way possible to contact you for more information.
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Tech Tip- Supplied by Category 5 Networks
Keep your activation status intact when reinstalling XP
Have you ever wanted to reformat the hard disk and reinstall Windows XP on a system but you didn’t want to mess around with Microsoft’s Product Activation after the reinstall? Fortunately, you don’t have to.
As long as you aren’t making any hardware alterations, you can back up the activation status files before you reformat the hard drive and then restore them after you reinstall the operating system.
To perform the backup, follow these steps:
1. Use Windows Explorer to open the C:\Windows\System32 folder.
2. Copy the Wpa.dbl and Wpa.bak files to a floppy disk or CD.
To perform the restore, follow these steps:
1. Decline the activation request at the end of the installation procedure, and restart Windows XP.
2. During bootup, press [F8] to access the Windows Advanced Options menu.
3. Choose the Safe Mode (SAFEBOOT_OPTION=Minimal) option.
4. Use Windows Explorer to open the C:\Windows\System32 folder.
5. If they exist, rename the new Wpa.dbl and Wpa.bak files to Wpadbl.new and Wpabak.new.
6. Copy the original Wpa.dbl and Wpa.bak files from the floppy disk or CD to the C:\Windows\System32 folder.
7. Restart the system.
Category 5 Networks
http://www.categoryfivenetworks.com/
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Customer Spotlight
NeoNexus completed a new restaurant review site for Wilmington, NC called North Eats South. Run by two “food experts,” they invite individuals to not only seek their advice, but to also rate the restaurants. The review site is unique from others in that it is officially politically incorrect! They do not hold anything back, tell the truth, and KNOW the difference between chopped steak and filet mignon. Check out the site at www.northeatssouth.com.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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