The xMarketing Newsletter from NeoNexus
October 9,2007
In This Issue
Company News
Marketing Yourself Better
Tech Tip
Customer Spotlight
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Company News
Kim Kuzan, Marketing Director of NeoNexus, attended a Perry Marshall workshop this weekend that was part of the “Bobsled Run” to learn more about Google Adwords in Chicago, IL. Kim had the opportunity to listen to lectures on Google Analytics and Google Site Optimizer. John Paul Mendocha, Dr. Speedselling, also gave presentations on “The Anatomy of a Business Failure,” and important points to remember when creating partnerships with others. Perry Marshall focused one of his lectures on niche marketing, and how to go about finding that perfect niche. Among insight to success stories as well as failures, the weekend was a very intensive learning seminar that provided a great deal of tips and tricks to becoming a successful business and using Google Adwords to help your business grow.
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How To Market Yourself Better
Effective Web Copy
When writing website copy, you should speak to your audience using language they use, anticipate questions they may have, address problems they have that your company can solve, and speak to them so that they feel like you “get it.” There are a number of things you can do in order to write effective web copy.
Use “we” instead of “I” if you are wanting to be perceived as a larger company. Always keep content fresh and updated frequently so customers will want to return to your site. Copy should also be brief and to the point. No one wants to sit there for 30 minutes reading every little thing about your company.
You should include clear call to actions. Phrases such as “Call Us,” “Sign up for our newsletter,” and “Complete our survey” will make visitors take action.
Offer tips and advice.Offering tips and ideas reinforces your expertise to your audiences and makes them want to work with you. The more value your website has, the more often visitors will want to return.
Remember that it is not about you, it is about the reader.Your home page must address the problems and challenges that your visitor may have and tell them how you can help solve them. It should not be all about you and how great your business is. Visitors should look at your homepage and think, “They really can help me.”
Effective we copy involves your visitors and sets the tone for your company. Follow the easy guidelines listed above, and you will be on your way to pleasing your visitors!
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Tech Tip- Supplied by Category 5 Networks
7 Deadly Sins of PC Users
This is a short, to the point list of the common mistakes that can be devastating to your home or office PCs. Do you fall into one of these categories!? If you do, the time to start is NOW!
1. Ignoring Antivirus updates and scans
a. Allow scans to complete at least once a week.
b. Allow updates to occur daily.
2. Downloading unsafe files
a. If it’s free and you know it shouldn’t be, chances are it’s infected with mal-ware. Keep to tried and tested software and other files.
3. Neglecting power surge protection
a. Power surges/spikes can burn electronic devices making them expensive paperweights. Consider buying a twenty dollar surge protector to protect your investment
b. Consider a UPS (Battery Backup) to keep your computer from improperly shutting down.
4. Skipping or neglecting a backup routine
a. Your irreplaceable business and personal data are always in danger of a failed hard drive. It’s not a matter of IF; it’s a matter of WHEN.
b. Use CD’s, Online Backup, External Hard Drive or Tape backup units to keep your data safe and secure.
c. Keep your most recent copy offsite at a bank vault, home or other location you feel safe keeping it stored.
5. Ignoring or failing to setup Windows Updates
a. These updates are crucial to the operation of your system as they often fix security issues and errors; let them run.
6. Letting friends or family use your PC
a. If it’s a work computer, its best left to do the work you want it to do. Do not download music and other non work related items.
7. Unchecked Email attachments
a. If it looks suspicious, delete it without opening it or its attachments. If it was important, the person who tried to send it to you will let you know soon enough.
Category 5 Networks
http://www.categoryfivenetworks.com/
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Customer Spotlight
To see a custom website with a very warm design, check out www.thebrewha.com. NeoNexus created this website for an Internet cafe located in Ossian, IN. The Brew Ha! espresso cafe specializes in high quality hot and cold espresso coffee beverages and even offers food as well as catering. The website features food, drink and catering menus, which are also available as printable pdfs.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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