The xMarketing Newsletter from NeoNexus
October 2,2007
In This Issue
Company News
Marketing Yourself Better
Tech Tip
Customer Spotlight
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Company News
Neonexus was recently hired by a West Virginia law firm to repair and improve a database tracking project. The database tracks the status of over 15000 product liability cases related to asbestos. The existing application still required some manual applications by the user. Neonexus has made it so the application is entirely automated, which is after all what computers are good at. The new application is now much more user friendly and takes less time to work with.
For those of you that maintain your own website or want our support but aren’t ready to have us take it over, we now offer website coaching. Coaching sessions can be a one time thing where we analyze every aspect of your website (SEO, programming, design and content) and give you a list of things that can be improved, or a month to month program, where we do the analysis, but give you only a few things per month to work on so you are not overwhelmed with website improvements. Contact Kim at 910-297-1617 for more info!
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How To Market Yourself Better
Keywords
One of the most important and inexpensive strategies to boost your website up in search engine rankings is to use keywords frequently throughout your site. Your page title should not have any filler words such as “the,” “and” etc. This page title will appear hyperlinked on the search engines when your site is found so you should list 2-4 keywords for each page of your site that relate directly to the site.
You need to write a description and a keyword meta tag. The description should be a sentence or two describing the content of the web page and using as many keyword as you possibly can. If you include keywords that aren’t on the web page, you could hurt yourself.
Make sure your keywords are in the first paragraph of your body text.Search engines expect that your first paragraph will include important keywords for the document, don’t just write an introduction to your site that barely uses your keywords.
Use keywords in hyperlinks.Search engines are looking for clues to the focus of your page. When they see words hyperlinked in your body text, they consider these extremely important, so hyperlink your keywords and important keyphrases.
There is a great tool that you can use to check out your keyword density and placement from an seo point of view at www.ranks.nl. The tool features options to show the page’s headers, page elements, outgoing links and more. It will warn you when it detects possible stop words, adult words, and “poisonwords”.
This gives you just a starting point for including those keywords. Just keep in mind keep everything relevant to your product and website. The more relevant content, the better!
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Tech Tip- Supplied by Category 5 Networks
Increasing your wireless coverage
Want to provide consistent and added coverage for your wireless network? How about a hot spot for your customers that visit your office or storefront? Besides security, coverage can be a daunting issue.
If you have a wireless router, chances are it is not producing the optimal coverage in one way or another. Is there a room or back corner where a wireless signal just doesn’t seem to reach? More likely than not, it’s an appropriate router, just with insufficient antenna(s) that came with the router at the time of purchase.
Most retail wireless routers come with “low gain” antennas that provide minimal coverage. There is light at the end of the tunnel though as there are many options to add a more powerful “high gain” antenna(s) inside or outside your home or office using your existing router. These antennas can traverse several hundred feet all the way up to miles. Yes, you heard it right, MILES. By choosing the right antenna(s) and equipment, you can optimize distance and even share your office connection to your home or even share your home connection with a friend across the neighborhood.
Antennas come in all shapes and sizes. There are directional (straight line point to point) and omni-directional (360 degree point to multipoint) overhead dome antennas for total room coverage and more. All that’s required in most cases is antenna(s), cabling and a place to mount the equipment. The cost expected could be a few hundred to a few thousand dollars depending on the configuration needed. ALWAYS consult a professional when dealing with electric equipment outdoors as these are more delicate installations and need to follow strict guidelines.
Want to hear more about this topic? Have other ideas for future topics? Write to Kim or myself and I will be glad to write about it in a future issue of this newsletter.
Category 5 Networks
http://www.categoryfivenetworks.com/
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Customer Spotlight
NeoNexus created a custom website for Chandler’s Limo, located in West Virginia, using lots of eye appealing design features. The scroll bar is just one example of the cool design features, for it has a very elegant look and feel to it. The website uses curved lines in the design, as well as themed pop-ups for the vehicle fleet. Chandler’s Limo also uses domain forwarding. They actually have two domains for the website that both go to the same address. The primary domain is www.chandlerslimo.com, however, you can also reach that domain by going to www.wv-limo.com.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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