The xMarketing Newsletter from NeoNexus
September 11,2007
In This Issue
Company News
Marketing Yourself Better
Tech Tip
Customer Spotlight
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Company News
NeoNexus has been hired by a law firm in Charleston, WV to fix some issues in an existing database. The database is used to track the huge volume of asbestos litigations. A previous company built the system, but is no longer in the business, so the law firm came to NeoNexus to help. NeoNexus identified the problems and is now working on improving the work flow to eliminate some manual calculations that are currently required.
This is the fourth custom application project that NeoNexus has picked up in the last three months where a prior company built the application, but was no longer able to service it due to no longer in business, personnel changes, couldn’t solve the problems, etc. Keep in mind that NeoNexus can fix your existing applications even if we didn’t build them.
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Marketing Tip
E Newsletters
Were you aware that on average, businesses lose 10% of their customers every year. By keeping in touch with your customers, you increase your brand awareness, raise customer retention and maximize business from existing customers. A great way to reach your customers in a direct and effective fashion is to use email marketing. One of the cool things about email newsletters is unlike traditional marketing material, you can track and monitor the response rate. You actually have the ability to see how many people read your email and how many people were interested enough to follow up a link to an article on your website. Even though it is a big commitment in time, publishing a weekly or even monthly newsletter is one of the very best ways to keep in touch with your current customers or prospects, generate trust and build future business. This is also a way for you to collect email addresses from those who visit your site but aren’t yet ready to make a purchase. By providing them with an e-newsletter, prospective customers can get a feel of your company and see what you are all about before purchasing your products or services.
You must keep in mind though that you can’t just send out random information that no one cares to read. Your newsletter must serve a purpose. Make sure your newsletter is interesting and relevant so recipients open and read it. Get recipients to phone you or click to your website. Ask for an email address and first name so you can personalize the newsletter. By following these simple guidelines you can retain your customer base while giving them something valuable to read. You can distribute your newsletters using listservers such as Constant Contact, Got Marketing Campaigner and Topica Email Publisher.
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Tech Tip
Multi-Core Processors and what they mean to you
Presently, there are a plenty of computer vendors spouting “Dual Core”, “Quad Core”, “Core 2 Duo”, “Centrino Core 2″ etc. They all sound impressive, but what does it mean for you? What it means is more power packed into a smaller area giving you faster response times from your computer.
A processor can be thought of as the brains of your computer. It performs the tasks requested from a user through the program interface. Basically, the term “xxxx Core” means that there is more than one processor in your computer that work together to open and run programs faster and smoother.
All of these fancy terms that a computer vendor uses for the most part mean the same thing; Multiple Processors. There are other terms a vendor uses to distinguish the other main objective the processor is designed to fulfill. There you have it! All they really are, are fancy names that mean more power for you to get your work done.
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Customer Spotlight
BASE Environmental is a contractor specializing in environmental and stream restoration work. BASE had an existing website, but their Google ranking was a zero. When NeoNexus reviewed their old website, we found some major search engine optimization flaws causing the ranking problem. NeoNexus completed a redesign of their website to address these issues. BASE is also a testimony to our free text updating service. Whenever BASE has a news item to post on their website, they just submit the information and it is published, usually within minutes. Check out BASE Environmental at www.baseenv.com.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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