The xMarketing Newsletter from NeoNexus
September 5,2007
In This Issue
Company News
Marketing Yourself Better
Tech Tip
Customer Spotlight
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Company News
Are you interested in attending the workshop oh Search Engine Optimization/Search Engine Marketing for your website that we told you about last week? As a NeoNexus newsletter subscriber you are eligible to sign up for $10 off by entering the discount code “neonexus” when registering.
The workshop is Monday, September 10 from 6-8 pm at Landfall Executive Suites. The event is perfect for those who want more leads, more traffic to your website and those who want to be on the first page of a Google search.
Kent Milholland of Neonexus will educate everyone on the “tips of the trade” on how to get to the top in search engine rankings. During this workshop he will show you how to find out which keywords your target market is searching, teach you little known secrets that Google and Yahoo don’t want you to know, do live critiques of websites of local business owners that are in the room and much more. This workshop can unlock the doors to thousands of dollars in sales and profits and can actually REDUCE your marketing budget.
You can register for the event at actioncoachseosem.eventbrite.com. Don’t forget to enter discount code “neonexus” and receive $10 off the cost!
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Marketing Tip
Creating an effective advertisement
It is not necessary to be a creative genius in order to create effective advertisemets. A good ad can be produced by simply following a set of simple guidelines. First, you must do your research. Gather and read all the information about your company’s product that you can find. You can never knoow too little about your product. It is important to research ads that have been printed by your competitors. You don’t ever want to copy or mimic what your competitors are doing, but you need to have a good idea of their strengths and weaknesses in advertisements.
The next step is to think of a concept. You must figure out how you are going to express your product’s benefit to the potential buyer so that it grabs their attention and makes them want to learn more about your product. After developing your concept you think about your headline and visual. The headline is perhaps the most important part of your advertisement. The main purpose of the headline is to attract your target customer’s attention. You must be dramatic, compelling and convincing in enough words or a short sentence to get them to want to continue reading. Your headline should tell the reader what they will gain or benefit by using your product. You can also use the approach that says how your customer can reduce worry, mistakes or wasted money. For example, “Are you tired of paying too much for insurance?” is a way to capture the attention of a customer who is tired of wasting money. A visual of your product is also an essential part of the ad. Even thought some people like to read, alot of people like to see things, so images are extremely important.
When writing your ad, you must be compelling and you must expand on your concept. Your headline and visual grabbed the reader’s attention, now it is important to illustrate an advantage, prove it and then ask the reader to do something about it.
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Tech Tip
How many of you have backups running of your desktop or laptop? That’s what I thought. How much of a pain in the butt would it be if your hard drive crashed? Does it have your work files on it? Do you have a backup of Quicken or MS Money where you manage all your financial info? Oh, I see, you make backups on to a flash drive or CD. And how often are they updated? Uh…huh.
Quit risking data loss. There is a relatively new on-line backup service that rocks. Its call Mozy. Founded by some serious IT serial entrepreneurs, they have a new technology that allows them to do backups very inexpensively. In fact, for home use, its 100% FREE up to 2 Gigabytes of data, and for about $5 per month for home use, you get UNLIMITED backups. For commercial use, its called MozyPro, and the prices are still ridiculously low. NeoNexus President and anal retentive data saver, Kent Milholland, was paying near $100/month for backing up 23 Gigabytes of data using long time web backup service eSureIT. He has now switched to MozyPro and is getting 25 Gigabytes of monthly backup for $13.95/month. Oh, and if you are concerned about Mozy being legit, they recently got the contract to provide backup services to a small company that a few of you may have heard of….General Electric (GE).
To top it off, Mozy has a great interface that integrates into Windows Explorer, so you can restore a file or folder from the Windows menu without launching secondary software. Check out www.mozy.com for home users and www.mozypro.com for businesses. Go there now. I mean NOW, before your hard drive crashes and you lose any data!
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Customer Spotlight
For those of you that have not seen it yet, Vidalco is one of our coolest website creations: www.vidalco.com. In 2006, Vidalco, a wine importer, approached NeoNexus about a website redesign. We did a complete website redesign (including new logo), including a lot of fancy design elements. The estates that Vidalco uses are represented by their estate crests at the bottom of the website, and each crest appears to “float” as you move the mouse over it. Under estate lists, we used a pop-up concept to allow the user to browse the lists of estates without having to refresh the screen each time. Since Vidalco imports wine from estates in Europe, South America, and even resells some top notch wine from California, we called on our engineering partner, BHE Environmental, to develop some maps. You start with a world map, and by selecting continent and then country, you can see where the estates are located. A fully integrated blog and shopping cart are included in this website as well, so if you are a wine lover, purchase wine from the convenience of your own computer.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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