The xMarketing Newsletter from NeoNexus
August 21,2007
In This Issue
Company News
Marketing Yourself Better
Tech Tip
Customer Spotlight
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Company News
NeoNexus was recently contacted by an engineering firm in Fort Meyers, FL. One of the coastal municipalities near Fort Meyers is interested in a web based GIS system. The engineering firm has strong CADD skills, but little knowledge of GIS. After finding NeoNexus through a web search, they contacted us, and liked what they heard. The engineering firm is now discussing GIS with the municipality with NeoNexus as a team member.
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How To Market Yourself Better
A great way to add a personal touch to your website as well as give you complete control over the information written is to implement a blog. The best thing about blogs is that you don’t have to know a single thing about programming. A blog is the modern version of a message board. If you have news and updates that you would like published weekly, a blog is the perfect addition to your website. Users can come to the blog periodically to read and comment on the articles published by your company, ask questions and interact with management. Using a blog allows potential customers to assess the personality of your company and feel a more personal connection. You can devote chains in the blog to particular topics so message threads relate exactly to that topic. The blog is cleanly customized directly into the website design so it’s not a “separate” website like free blogging services offer. You can see an example of how a blog can be used to post news at csiofwv.com. Check out vidalco.com to see how a blog can be used to post events. Northeatssouth.com is an entire website built around blog software. You can also see how a blog can stream the news from the homepage at wp.proj. Call Kim Kuzan at (910) 297-1617 to find out about our blog options today!
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Tech Tip- Supplied by Category 5 Networks
Favorites Synchronization
Finding a website with useful information is sometimes like finding a needle in a haystack. There are millions of websites out there, most with out of date, inaccurate or irrelevant information. So when you find one that suits your need, it’s worth its weight in gold.
Whether traveling or using multiple computers sometimes it’s a nuisance because access to your information is scattered. Luckily there is “Favorites Synchronization” to help keep your information in one, easily accessible location.
If you use Firefox or Internet Explorer, there are options for both. The first is for users of Firefox, it’s free and can be found here Foxmarks. The second is for Internet Explorer it’s also free and is called “FavoriteSync”. These options allow for synchronization between computers, browsers or just allow access on any computer connected to the internet.
Category 5 Networks
http://www.categoryfivenetworks.com/
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Customer Spotlight
NeoNexus completed a website for Wilmington loan officer, Scott Cromartie, of Stevens Mortgage Consulting. His website is a template, however he has NeoNexus update his mortgage rates each week. Scott turned to NeoNexus to build his website to reflect his personality and reach out to as well as grow his customer base. He also had NeoNexus create a form for his website, which allows potential customers to give Scott their information and mortgage needs. You can check out his site at scottcromartie.com.
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Don’t forget about NeoNexus’ referral awards program. For every successful referral you send to NeoNexus, you get a $50 gift certificate to one of your favorites restaurants, such as Cracker Barrel, Chili’s, or Macaroni Grill. Also, existing customers can save up their referrals and cash them in for free website options instead of dining out. Website options include free hosting, 15 second flash animation, and free contact form added to your website. So, get those referrals coming, and let’s all share in the fun!
Sincerely,
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Kim Kuzan
Marketing Director, NeoNexus
NeoNexus Corporation
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