Why You Should Choose Magento and What is it?

I was going to write about some issues that some of our Magento eCommerce clients have been having lately, but then it dawned on me, I need to start off by telling you exactly WHAT Magento is and why you should choose NeoNexus as your Magento professionals..

Magento is an experienced player in the eCommerce industry that has been leveraging the power of Open Source technology to help online merchants fulfill their business goals at a fraction of the cost and time of proprietary eCommerce solutions since 2001. Clients who choose Magento are a new generation of store owners eager to materialize on their creative ideas and gain an edge in their industry.  For years they heard “no” and now they turn to NeoNexus for our expertise, guidance, level of execution and a passion matching theirs.

Magento was a direct response to the emerging new needs of today’s online merchants.  More than any feature or functionality what our clients really needed was “flexibility.”  Our primary goal with Magento was to develop a platform that put the control back in the hands of our clients and placed no constraints on business processes and flow.

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, merchandising and content management tools to give merchants the power to create sites that are tailored to their unique business needs. Completely scalable, Magento offers companies the ultimate eCommerce solution and NeoNexus offers the ability to make it happen for you…

Magento General Feature List – Just to name a few….

• Fully 100% customizable design
• Customer Groups
• Content Management System for Informational Pages

Search Engine Optimization

• 100% Search Engine Friendly
• Google Site Map
• Search Engine Friendly URL’s
• URL Rewrites give full control of URL’s
• Meta-information for products and categories
• Auto-generated Site Map for display on site
• Auto-Generated Popular Search Terms Page Analytics and Reporting
• Integrated with Google Analytics
• Admin Dashboard for Report Overview
• Numerous Reports
• RSS feed for New Reviews
• Tags Report
• RSS feed for New Tags
• Coupon Usage Report
• Total Sales Invoiced
• Total Sales Refunded

Marketing Promotions and Tools

• Polls
• Newsletter Management
• Landing Page Tool for Campaigns
• Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
• Flexible Coupons Capabilities
• Free Shipping Options
• Multi-Tier Pricing for quantity discounts
• Bundled Products Options
• Customer Group-specific pricing and group-specific tier pricing
• Recently Viewed Products
• Recently Compared Items
• Cross-sells on product pages
• Send Wishlist to a Friend by Email or RSS
• RSS Feeds for New Products, New Specials and New Tags
• Auto-generated Site Map
• Google Site Map

Catalog Management

• Inventory Management with Backordered items, Minimum and Maximum quantities
• Batch Import and Export of catalog
• Customer Personalized Products – upload text for embroidery, monogramming, etc.
• Attribute Sets for quick product creation of different item types
• Create Store-specific attributes on the fly
• Media Manager with automatic image resizing and watermarking
• Search Results rewrites and redirects
• Approve, Edit and Delete Product Reviews
• Customer Personalized Products
• Customer Personalized Products – Upload Image
• Customer Personalized Products – Select Date/Timeoptions for products
• Customer Sorting

Product Browsing

• Multiple Images Per Product
• Product Image Zoom-in Capability
• Product Reviews
• Related Products
• Stock Availability
• Multi-Tier Pricing Upsell
• Product Option Selection
• Grouped Products View
• Add to Wishlist
• Send to a Friend with Email
• Recently viewed products
• Product comparisons
• Recently compared products
• Cross-sells, Up-sells and Related Items
• Product Reviews
• Breadcrumbs

For a full list, please visit:  Magento Feature List

Contact NeoNexus today for your new eCommerce solution and let us help you make your virtual store not a dream, but a reality!

Please keep checking back to see my obstacles and challenges with Magento and how NeoNexus smoothly conquers them all!

Have a great weekend!  : )