Susan Kadar on WECT – Our Client on the Local News

As I was watching the 11pm local news, a story about laptops got my attention.  Then all of a sudden our 2 customers were giving interviews on this subject.  Justin at Fitness Together was interviewed saying he just the issue that was being discussed on WECT news.  Also, I then got to see our client and friend Susan Kadar. Way to go Susan Kadar at Your Computer Friends!

Wish we could get the video but at least we found the whole article about Free upgrades for faulty laptops on WECT.com.

Susan’s main interview was the written up online here….!  Check it out!

Just wanted to get a quick shout out to our clients!  It is so awesome to see some intelligent and familiar faces on our local news haha!

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Different Share Icons for Blogging

As I am updating some customer’s websites, I am investigating the newest ways and buttons to put on their websites, their blogs, etc.  It seems like there is a new button for some social network every new time I look!

There are so many share social icons that you can put on blogs and other pages of your website.  First it started with just images for people to “like” the article or blog for Facebook:

Now it is getting more advanced where viewers can actually click an icon saying “Share” and it will share that exact blog or what not on your Facebook or Twitter.  These will then post that specific story to your status update for you post to your profile after you click “Submit” (This specific one even shows how many people have shared this on their Twitter or Facebook page:

Facebook and Twitter are usually the first typical icons that people use to share their blogs on social networks.  Usually all are free and now they are even fancier on so many different websites.  Check out how custom you can make your different social icons here:  Brand Freeze!

Which button works for you???

Here are just a few snazzy ones featured on the Brand Freeze site that are my personal favorites!  Maybe it is because I love the vintage look…

OR  

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A Before and After Customer Spotlight: Oceanfront Vacation Rentals

BEFORE:

Oceanfront Vacation Rentals, based in Myrtle Beach, SC, came to us with a big task at hand.  They had a website that is the heart and soul of their business.  Their website is where potential renters see all their properties listed, can make reservations, and learn a bit about the area they are staying.  No website = no customers.  They needed a newly redesigned website to attract more customers, help with their SEO campaign, social media assistance, and for a company that can work well with their system Property Plus.

Property Plus, from Instant Software, has a long history and a large installed base as the most popular Windows-based product in the vacation rental industry. Property Plus has a full-featured suite of tools that cover management details, information capture and reporting, and customer relationship management.

Property Plus Features Include:

  • Reservation capability both in-house and on the web
  • Maintenance and housekeeping tracking, including the ability to report unit status from the property
  • Detailed information about owners, guests, properties and vendors
  • Full Customer Relationship Management capacity, with reporting functions and marketing via automated email
  • A separate activities module that allows the creation and marketing of additional revenue-generating activities packages to guests

Property Plus also includes interfaces for credit card verification and processing, keyless entry, call accounting and a variety of newsletter and email capabilities. Reports are fully customizable and can be exported into a variety of Microsoft Office formats for analysis and distribution.

Using Instant Software’s ISI Link, NeoNexus integrates your website with Property Plus, letting you do cool things.  Read more on our Vacation Rentals page.

AFTER

We started by designing them a custom vacation themed/beachy website.  We pulled great pictures of their keyproperties and just pictures of people enjoying the beach.  Our main goal was to make it easy to navigate through for any viewer – for example we did this by putting quick search icons on the home page to make it easy to find the property you are interested in.

We integrated a blog that is updated once a week to push new content on the new site.  We have an Area Information page that has some live feeds of local tourist attractions and other events going on in the area.  Most importantly, people like to read reviews about other businesses from other people that have stayed there before.  So we have integrated their reviews from flipkey for each individual property on the website and overall on the guest reviews page.

Our social media campaign is on fire!  We have a team that is updating great events, articles, jokes, etc. on the Oceanfront Facebook.  Right now, strictly for Facebooks users only, Oceanfront has a great special going on.  Like Oceanfront on Facebook today!

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Google Permanently Banning Adwords Advertisers

In the last 30 days, Google has increased the number of permanent bans of Adwords advertisers. The blogging world is full of users complaining.

While Google is within their policies to ban an advertiser, in the past they have sent “notices” to correct issues, whereas this time around, they seem to be opting for their “permanent, immediate ban” for what they broadly classify as “egregious” violations of their policies.  Most of the recent ones appear to be related to Adwords landing pages.  Google’s landing page and site quality guidelines can be found here:

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=46675

While Google is within their policies to enforce bans, there does seem to be an unwarranted increase recently, including bans of accounts that have not been running for some time.

Some of the policy guidelines are clear (bridge pages, adult content, phishing websites, etc), but some like “Get Rich Quick” schemes are very vague.  If you claim to help a stay-at-home Mom make $10,000 a month working 3 hours per week, that should get you banned.  However, if you apply sound marketing principles to a variety of products and services, you can become wealthy; it all depends on the product or service you are selling.  It appears that some of Google’s crackdown runs in direct conflict with direct response marketing principles, which have been utilized by thousands of web sites.

We suggest that everyone have your landing page copy reviewed against their guidelines to try to see if you are violating any guidelines.  Once you get banned, it is tough (but not impossible) to get the ban reversed.

NeoNexus has had one customer get banned, and we are currently investigating to see if we can resolve the issue.  We suspect it has to do with a statement that says “you can become a millionaire in two years”, but are trying to get Google to confirm or deny.

If you have been banned from Adwords and you either

1) have corrected the issue, or
2) you believe that Google is incorrect

then you can request a re-assessment here:

http://adwords.google.com/support/aw/bin/request.py?hl=en&display=form&contact_type=form_r2

Don’t try to pick up the phone and call Google; it won’t work.  Unless you are a large advertiser, no phone support is provided.

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Magento Categories and Products Per Store

Introduction

I wanted to write this week about how the “Store View” can have an effect on Product and Category data.  I thought this was a good time to throw this in so everyone understands that you have to switch views to alter data per store.  Before you create a multi-view store, which many of my clients have, you must consider what prices and other product attributes you want to use in each store view. For example, like almost all other professional e-commerce software, Magento allows only one price per product. In database terms, there is one standard price or tiered price structure per SKU, Stock-Keeping Unit.

If you design a store with one view per language, you will normally want to use the same products for all languages (i.e. in all store views). This allows you to use the same basic product information (SKU, price, inventory level etc) regardless of language, and just have the text translated to the selected languages.

If you want to use a totally different price structure for different target groups, you must create unique products for each view, with unique SKUs, and have one store view per customer group you’re selling to.

Manage Products

To get a better view of what information Magento ties to the Product, Website or Store views, open Catalog > Manage Products and click on a product in the sample database to study it in detail. As you can see, the scope of each attribute is shown as [GLOBAL], [WEBSITE] or [STORE VIEW].

  • The Product name belongs to the Store View, which enables you to use a different product name depending on language.
  • The SKU is a Global attribute – it is the same for all views.
  • The Product Status has a Website scope, meaning that you can hide or show a product per Website, affecting all store views for that Website.

When you edit a Product, the store view can be changed in the top left corner of the window. Each attribute that has a Website or Store View scope will then show its contents for that view, or its default setting. To modify the attribute settings for customers using the French view, you must select the French view in Manage Products. Attributes with a Global scope can be modified in any view.

Press the Back button in the button bar to return to the list of Products. As you can see, the same Choose Store View selector is placed on top of the product list. If you have selected a particular view, you only see the products available in that view.

Manage Categories

Open Catalog > Manage Categories.

The Choose Store View selector in the upper left-hand corner of the window allows you to show only the parts of the category tree that are available in a particular store view.

Click on a category in the sample database to study it in detail. As you can see, much of the information for a category has a Store View scope. These attributes can be given separate values for each store view they are used in. Example: if you design a store with one view per language, you must select a language to modify the corresponding text fields.

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iPads Replacing Textbooks in Schools

I had a thought this morning, and I knew I was behind the ball on this thought anyways, wondering, “will the iPad, Kindle, etc. replace textbooks in schools and colleges?”  Apparently, this is already in the thoughts for Georgia schools.  I think it is a brilliant idea.  The ipad in schools???!  I can’t get enough of Apple/Mac products!  I am completely obsessed and the minds of these people, aka Steve Jobs, blows my mind!  Just think how in the future your kids will NEVER have a textbook, just upload their new classes’ books on their iPad or whatever they would use.

Students use to always have heavier backpacks that would be almost half their body weight and causing back problems etc.  Georgia is considering of doing away with all textbooks (meaning saving on the environment by not getting new books printing), and just charging students $500.  For k-12 students their iPads would be provided by the schools with their textbooks already loaded on them (Lydia Leavitt – tjdaily.com)  I would assume for college students, they would have to purchase these, but still, it is a steal!!  An investment of $500 and they are set for college, not having to spend almost half that price each semester for textbooks.   Another way it will cut costs for students is by reducing the cost of the digital textbooks as compared to their paper counterparts and by allowing students to buy books one chapter at a time (Nick Bilton, NY Times).  Plus, personally, most students wouldn’t have to get a laptop, etc.  This investment is too good to be true, especially with tuition rates climbing every year.

So this poses a discussion with my coworker Autumn and she said, “You know what would be cool, is the kids could send in their papers using them, and the teachers could have all their papers on their own iPad, instead of hauling a bunch of papers around.”  Genius!

Apple computers has met with Republican Senate President pro tem Tommie Williams told the Atlantic Journal-Constitution.  ”They have a really promising program where they come in and their [sic] recommending to middle schools – for $500 per child per year, they will furnish every child with an iPad in school, wi-fi the system, provide all the books on the system, all the upgrades, all the teacher training – and the results they’re getting from these kids is phenomenal.”

Mr. Williams said, “We’re currently spending about $40 million a year on books. And they last about seven years. We have books that don’t even have 9/11. This is the way kids are learning, and we need to be willing to move in that direction.”  Think of all the money saved in school systems and how helpful this is for the environment NOT having to print new books.

I heart Steve Jobs!

Apple has been talking to Georgia and their school administrations on this idea.  Although the price of $500-$750 dollars per student (depending on storage size within the iPad) may seem steep, the technology offers schools a way to cut costs on multiple text books and paper. iPads in schools can offer students games, interactive demos, and even ways to simulate things like a piano or other musical instrument.

I have gotten a lot of grief at the office here because I am a Mac girl and I have my own Mac (that is literally my child – it is my life), and I have my Iphone and my Ipod.  Well, is it greedy if i I want an iPad just because?  I don’t think so.  All the  grief hasn’t lastest long now that Kent has an Iphone and thinks it is soooo great.  I hate to repeat it but, “I told ya so?”  And now, Kent is saying he might want to get an iPad to replace his like 1970s laptop, well my response to that is, “Probably is a better deal if you buy 2, rather than 1 perhaps?”

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How do I add my WordPress Feed to my Facebook?

notes-importGlad you asked.  How convenient it is to post to your blog and have it automatically get thrown into your facebook as wall posts.  Now you don’t have to say it twice.

It is a little buried on facebook in my opinion, I get the feeling there is an easier way to find this, but here’s my little work-around:

  • Once logged into facebook, go to your NOTES area (left side link).
  • Once I was there, I clicked on MY NOTES on the left.
  • Then I had to click on WRITE A NOTE.
  • I then had to click on the left side menu for MY NOTES yet again to get the rss feed links to show below the menu (see image on right).

Here, you click on the EDIT IMPORT SETTINGS.  Now you can put your blog url in the website field and make sure you check the box that you are the rightful owner of the blog.  Then click on START IMPORTING.  It may take a bit for it to scrape content, but now your blog posts will start showing up on your facebook account.  You can’t edit them from facebook but the thing I like is that it links back to the blog therefore driving traffic from facebook to your website.  Pretty slick.

Sometimes you’ll need to add a /feed, /rss or even a /feed/rss at the end of the url to get it working.  If you run into any trouble – Google is your buddy as always.

Facebook Notes Feed

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Snownado! Snowpocalypse!?

This is all I have been hearing about/reading about via Facebook.  The biggest blizzard people have seen since 1967, is what they are saying in Michigan (my home state).  I have never seen so many people (via Facebook) explaining how difficult it is to be snowed it.  I have seen pictures of drifts up to windows in houses, blocking front doors, and trapping cars.

Snownado?  Snowpocalypse?  These are the type of words that meteorologists have dreamed about in college.  From the urban dictionary:  snow + apocalypse = snowpocalypse, meaning “A weather condition in which the amount of fallen snow, while not really such a big deal, wreaks havoc on a city, effectively shutting it down and leaving its citizens stunned and unable to see any sign of hope or a return to normalcy.

Chicago Blizzard 2011

-This video compares this blizzard to the 1967 blizzard.  Cars were literally snowed in/stranded on the interstate!

In cases of a Snowpocalypse it is really the panicked reaction of said citizens and NOT the actual snow that makes the situation worthy of the title. People simply aren’t used to it, lose their heads and blame the city for the weather.”  Well I saw everyone freaking out, stocking up on groceries for it, and it was, for sure, the biggest blizzard in this century.

Snownado – from the urban dictionary, “A less powerful tornado, made of snow, with the same amount of force as a sand storm.”

Well I just don’t which “term” to use for that storm, but I heard from many friends and family that it was terrible and even starting thundering during the storm?!  Crazy

Some pictures from the midwest of this crazy storm:

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Special Feature in Magento to Allow Different Pricing per Product

I had a client this week that had a small problem, so I thought I would write about that this week.  We all have pricing per products in our stores, but this client had a special need to want to offere different pricing on 90 of their 4,000 products.  They needed this client of theirs to see this special pricing when they logged in.  This is rather simple to handle, here is how:

The first thing you will need to do, is create a group for this client.  I suggest just naming the group by the client name so it doesn’t get confusing later if you want to add another one.  Go to Customers and then Customer Groups.  You will see a list there that if it has not been altered will have four groups:  Not Logged In, General, Retailer, and Wholesale.   Here is where you need to click the “Add New Customer Group” button.  Choose whether the customer is wholesale or retail, and give the group a name. Now your group has been created.

Next you will need to go into the product that you wish to change the price for by going to Catalog and Manage Products.  Choose the product and open it.  Go to the menu option Prices on the left side.  See the screenshot below, you will see an option for Tier Pricing.  You will need to click on the button to Add Tier.  This will open a dropdown, where you click on the group you just created, assign the quantity, and the price.  Make sure to save.

Another great reason for this feature is if you want to give a discount price after someone purchases so many, so let’s say after 10, you want to give twenty dollars off.  You would set it up like this:

Please feel free to contact me with any questions or comments.  Next week I will discuss Users and how to set those up and manage them.

Have a great weekend!

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A Before and After Customer Spotlight

BEFORE:

This is a client of ours called Matchmaker Transportation.
“ Matchmaker Transportation is a third party logistics provider devoted to the freight management needs of shippers and carriers throughout North America.

We offer van, flatbed, specialized, refrigerated and intermodal transportation solutions. Our experienced professionals fully recognize the shipper’s need for on-time deliveries, clear communications and organized load coordination. Our carriers count on us for professional and courteous transactions, correct load details, and timely pay. As one of the oldest and most respected transportation brokerages in the nation, Matchmaker Transportation has been “Striking the Balance Between the Shipper’s Needs and the Carrier’s Capabilities” for more than 30 years!”

They came to us a needing vamped up web design and they have been using a copywriter that we use often on projects to get their content up to par for their site visitors.

AFTER:

This was their end result design.  New content on many of their pages, fresh pictures, and more blogs!!  Check out their updated blog to find out more about what is going on at Matchmaker!!

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