You got your site up now you need to start planning your content. If you think you can disregard your content, your website will be nothing more than a digital brochure. You spent a lot of time and money in getting your site up and running, so why not make it work for you?
Content is absolutely the biggest asset of your website. Not only does good content drive visitors to your site through organic search engine traffic, it is a sales tool and relationship builder too.
You need to determine if this is a main page or an informational blog post. The two are similar but their contents are different. If you are developing a main website page, you’re going to want to focus on the benefits of your products or services. Remember WIIFM “What’s In It For Me?”
Coming Up With A Topic
Believe it or not, the easy part is actually coming up with a topic. All you need to do is check out what your competitors are writing about. Now, don’t copy them, but reading competitors’ websites and industry news will give you an idea of what information your readers are hungry for.
Now that you have a topic, lets create a simple bulleted outline or mindmap of your topic. This helps break it down a little bit and creates a well rounded article.
It could look something like this:
Topic: The History of Jellybeans
- When did they start?
- Who invented them?
- Surprising facts about the changing ingredients
- The future of jelly beans
- Conclusion
Now writing your article doesn’t seem like such a daunting task. You simply write a paragraph or two about each bullet point and you’ve easily got a 300-500 word article!
Driving Traffic With Your Content
Once you have your topic and your outline, I always recommend having a keyword in mind when developing your content. This is especially important with the main pages of your website. Maybe not as important with blog posts, or at least every blog post, but always keep keywords in mind when writing your content.
There are 4 main areas you want to include the keywords in your content:
- The Title
- The heading tags (H1, H2, etc.)
- The content
- The URL (www.example.com/your-keyword-here/)
One thing to keep in mind is not to overload your content with your keywords. Search engines are much better at spotting spammy pages and will ding you if your not careful.
Besides, your human readers won’t think very highly of your business if your content just keeps repeating itself. A good rule of thumb is write for humans but understand the search engines.
Start looking at your content as part of you marketing plan. Each new blog post, video, or even Tweet adds to your overall content picture and each piece of content adds one more “hook” in the vast sea of the internet. Each one of these “hooks” present another opportunity for visitors to find you – and not your competition.
Don’t have time to create your own content? No problem! We understand the challenges of small business and not having enough time is a very common complaint. We have professional writers on staff that can help you create search engine optimized, traffic pulling content!
Contact Matt Trostle for more information or to get started right away!
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