Customer Spotlight: Golden Sands Motel

Transformed an old Yellow Pages website to a whole new design

Their Problem:

Golden Sands Motel, located in Carolina Beach, NC, wanted to get more customers from their online reservation system.  They came to us with a generic, out of date, YellowPages.com website.

They were just on the brink of their busy summer season and needed a website up quick before their Yellow Pages website was done.  (They didn’t want to renew it).

Our Recommendations:

1.  New Design:

We knew that in order to get people to get their site and to stay there, was to have a fresh new design.  We came up with this fresh, beachy look and started updating it with their pictures and content.

We also iframed their online reservation system and live video of the beach they had so that visitors wouldn’t be relocated to a different website to view these items.  Everything was built right within in the Golden Sands Website, making it very easy to navigate through.

2.  Video:

We recommended a video to increase traffic and Golden Sands hired Dan Burke of Imec to go shoot a video on location.  Videos definitely get the attention of new visitors to websites.

Golden Sands Video – Made in Summer 2010

3.  More Web Traffic

We did some search engine optimization for them to get them listed on page one of Google for “carolina beach hotels and motels”, “carolina beach hotels,” and “carolina beach motels”, to name a few.

We created them a Facebook fan page and trained them to use it for the full effect for their business, which was a big help to their online traffic.

Google Analytics is helping us with figuring out their next step of getting some SEO and web marketing campaigns going during the slow season of winter.  We are able to see which pages people are visiting so we know what pages to work on.

The Outcome of all the work…

Facebook was a big help to their online traffic.  They are using it to their advantage to post about the amazing weather, specials, posting guests’ pictures, etc.  While viewing their Google Analytics, we have noticed a great increase in traffic over the summer.

The clients have worked hard to get people to fill out online Trip Advisor reviews about them.  With advertising this on their Facebook and on their website, they have been listed as #2 for Hotels in Carolina Beach, NC, and #2 for Businesses in Carolina Beach.
Click here to check out their reviews!

The clients have also done a great job of updating their Local Business Directory on Google, with some coaching from us:
Click Here!

The next step we are hoping for is to start some more SEO and web marketing to target Wilmington hotels and motels.  It is great to see such progress for our clients and to see that they really have trust in us.

Visit these great clients and book a vacation in Carolina Beach!
Golden Sands Motel