A Before and After Customer Spotlight: Oceanfront Vacation Rentals

BEFORE:

Oceanfront Vacation Rentals, based in Myrtle Beach, SC, came to us with a big task at hand.  They had a website that is the heart and soul of their business.  Their website is where potential renters see all their properties listed, can make reservations, and learn a bit about the area they are staying.  No website = no customers.  They needed a newly redesigned website to attract more customers, help with their SEO campaign, social media assistance, and for a company that can work well with their system Property Plus.

Property Plus, from Instant Software, has a long history and a large installed base as the most popular Windows-based product in the vacation rental industry. Property Plus has a full-featured suite of tools that cover management details, information capture and reporting, and customer relationship management.

Property Plus Features Include:

• Reservation capability both in-house and on the web
• Maintenance and housekeeping tracking, including the ability to report unit status from the property
• Detailed information about owners, guests, properties and vendors
• Full Customer Relationship Management capacity, with reporting functions and marketing via automated email
• A separate activities module that allows the creation and marketing of additional revenue-generating activities packages to guests

Property Plus also includes interfaces for credit card verification and processing, keyless entry, call accounting and a variety of newsletter and email capabilities. Reports are fully customizable and can be exported into a variety of Microsoft Office formats for analysis and distribution.

Using Instant Software’s ISI Link, NeoNexus integrates your website with Property Plus, letting you do cool things.  Read more on our Vacation Rentals page.

AFTER

We started by designing them a custom vacation themed/beachy website.  We pulled great pictures of their keyproperties and just pictures of people enjoying the beach.  Our main goal was to make it easy to navigate through for any viewer – for example we did this by putting quick search icons on the home page to make it easy to find the property you are interested in.

We integrated a blog that is updated once a week to push new content on the new site.  We have an Area Information page that has some live feeds of local tourist attractions and other events going on in the area.  Most importantly, people like to read reviews about other businesses from other people that have stayed there before.  So we have integrated their reviews from flipkey for each individual property on the website and overall on the guest reviews page.

Our social media campaign is on fire!  We have a team that is updating great events, articles, jokes, etc. on the Oceanfront Facebook.  Right now, strictly for Facebooks users only, Oceanfront has a great special going on.  Like Oceanfront on Facebook today!